Yes, currently Rebuy Ads is region-specific and not available globally. Currently, our ads only support targeting customers located in the United States and Canada.
Ads will not be served to customers in other regions, including the UK and other international locations.The ad targeting is determined based on the shopper's IP address - if a customer is located in a supported region (US or Canada), the ads will be shown.
You can read more of our FAQs herehttps://help.rebuyengine.com/en/articles/11204799-rebuy-ads-powered-by-fluent-overview-and-faqs-for-shopify-merchants